Case Studies

Deep-dive breakdowns of viral marketing and referral campaigns that worked.

Dropbox Referral Program Case Study: How They Achieved 3,900% Growth

Dropbox Referral Program Case Study: How They Achieved 3,900% Growth

The Dropbox referral program is the most cited growth case study in startup history. A complete breakdown of how it worked, the viral coefficient data, and what you can steal for your own campaigns.

Apr 29, 20262 min read
Airbnb Referral Program Case Study: How Referrals Fueled Global Expansion

Airbnb Referral Program Case Study: How Referrals Fueled Global Expansion

The Airbnb referral program drove millions of new host and guest signups across 190 countries. This deep-dive case study covers the exact mechanics, the double-sided reward structure, the numbers, and what you can replicate.

Apr 9, 20264 min read